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As a leading manufacturer of music software and hardware for computer-based audio production and DJing, Native Instruments offers a wide range of music tools. From synthesizer software to a huge library for the state-of-the-art KONTAKT sampler with full controller integration, all the way to the MASCHINE groove workstation, which is the number one choice for numerous electronic musicians and beat producers worldwide.
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Common to all NI products is the innovative signature of the Berlin-based software house, whose music tools represent integrated solutions for a wide range of musical styles and user profiles - from bedroom producers to Hollywood sound designers. Native Instruments is led by CEO Daniel Haver and President Mate Galic and currently employs around 400 people in offices in Berlin, Los Angeles, Tokyo, Shenzhen and London. After almost 20 years of continuous growth, the company now works closely with 40 international distribution partners to ensure future expansion and success.
Native Instruments sees itself as part of a lively international music scene and is in constant contact with artists, whose feedback flows into the development and constant advancement of its products.
Company founder and software guru Stefan Schmitt (today Nonlinear Labs) laid the foundation stone in the 1990s. GENERATOR was the first modular synthesizer in the audio PC - and one of the first software synthesizers. Initially modelled on analogue modular synthesizers, GENERATOR quickly evolved with modern technologies such as granular synthesis, and REAKTOR was born. Today, REAKTOR is the most powerful and comprehensive development environment for instrument and synthesizer designers. Quite a few software instruments like Razor, Prism, The Finger or Rounds define again and again the spearhead of most modern sound design tools.
Native Instruments has continued to develop the KONTAKT software sampler and, with the KONTAKT Scripting Tool, has given instrument developers a powerful tool with which to create sampling instruments with special and individual expression possibilities. The sample and instrument library for Kontakt, which has grown massively over the years, makes a significant difference to other software samplers. With the KOMPLETE software package, NI offers the most comprehensive selection of software instruments and sound libraries - a powerful tool for modern music production, film music composition and songwriting.
Native Instruments is leading the digital DJ revolution with its TRAKTOR product family. The combination of TRAKTOR software and DJ controller offers a wealth of new creative possibilities. With the release of TRAKTOR software in 2001, Native Instruments brought fully computer-based DJing to a professional level. Continually expanded with hardware controllers, audio interfaces and iPad apps, the product family now represents the contemporary paradigm of DJing more than any other technology on the market.
